Content Marketing, Social Media Marketing

Social media booming but small business still lags behind:Study

 social-media-for-small-business

A report has confirmed what most people already know – social media has become a major part of our modern lives. However, social media for small business is not booming like we may think. 

Content marketing with world leader Robert Rose

Robert Rose is an early pioneer and global leader in content marketing having led strategies for some of the world’s most successful companies including LinkedIn, Dell, Microsoft, Hewlett Packard, The Bill & Melinda Gates Foundation, NBC and Capital One.  His book, Managing Content Marketing was a top 10 book on Amazon and his latest book Experiences: The Era of Content Marketing is in high demand globally. Robert is currently a Chief Strategy Officer for the Content Marketing Institute and a keynote speaker at marketing events world-wide.

How native advertising can grow your brand

I remember as a young journalist reluctantly having to write up advertorials for valued advertisers. Doors would slam as editors battled with advertising heads, reluctant to take their journalists away from a good story to write a “damn marketing fluff piece” as I remember one editor calling advertorials.

Content Marketing, Online Marketing

6 ways PR and marketing differ plus why they should work together

How PR differs from marketing

I'm often asked what is the difference between PR and marketing. Frequently, people consider public relations and marketing as falling under the same umbrella. However, each requires a vastly different set of skills and expertise, but both are vital to the success of brands. In an earlier post I discussed how customer service was good for PR and a brand's reputation. In this post its about how PR is beneficial for marketing.

Online Marketing, Customer Service

How improving customer service is great PR for your brand

As a mother of three children, I am not a fan of self-serve checkouts.   It’s tolerable when I’m shopping alone but when I have children with me, they all want to scan an item, often at once, take the bag off too early and cause the register to go into meltdown. The supervisor ends up standing by us continually having to rectify our mistakes.

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