Content Marketing, Social Media Marketing

Social media booming but small business still lags behind:Study


A report has confirmed what most people already know – social media has become a major part of our modern lives. However, social media for small business is not booming like we may think. 

Content Marketing, Online Marketing

6 ways PR and marketing differ plus why they should work together

How PR differs from marketing

I'm often asked what is the difference between PR and marketing. Frequently, people consider public relations and marketing as falling under the same umbrella. However, each requires a vastly different set of skills and expertise, but both are vital to the success of brands. In an earlier post I discussed how customer service was good for PR and a brand's reputation. In this post its about how PR is beneficial for marketing.

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